The reason you are not seeing it on Wireshark is because your switch is doing its job. It is isolating the Ethernet packets. Switches are smart. They learn where packets go and remember. So, the packets coming from your H0-ECOM100 go to the switch port and the switch has learned that the only port it needs to repeat that to is the port connected to the Cognex Reader. In other words, your switch has learned that he doesn't have to repeat that packet on his port that your PC (with Wireshark) is connected to. Thus, Wireshark never sees the conversation happening between the H0-ECOM100 and the Cognex Reader.
In order to see the packets you will have to buy a switch that has "port mirroring" capability. I have a NetGear GS105E at my desk. It comes with software that you can force it to repeat packets on one port to another. This would allow you to set it up so that your PC could eavesdrop on the conversation between the H0-ECOM100 and the Cognex Reader.