I hate word intuitive!
Kinda like "ergonomic". Evidently Greek for "rendering something completely useless while 'fixing' something that was never broken (AND charging for it)"
Oh, and add sea salt to that list. Charge more, because it's trendy, but add less because it's expensive. So now I'm paying a premium for treats that aren't as salty as they should be so someone else can feel trendy. [eyeroll]
Common factor: Lord, save me from people trying to "help" me going off half-cocked.