The other place the low price comes in good is as a programming tool. I have Hx-ECOM's for commissioning jobs where no Ethernet will ship with it, just so I don't have to program over serial, and $69 is a killer price to be able to do the same for BRX. Less of an issue with DM's since there's the USB port, but still. I've already bought an Ethernet POM as a shop tool (and used it on a non-E BRX project).